Many people don’t understand why they aren’t getting any traction from their guest blogging efforts. I am going to level with you for a second. One of the biggest reasons is that they don’t write good content. In fact, a lot of people who submit guest posts have written complete garbage. Anyone who is trying to write subpar content is going to need to step their game up if they ever hope to get anything from their efforts.
Many bloggers have complained about the quality of the articles that they have received through guest authors. I used to think that they might have been being a little picky, but I have since changed my tune after I started accepting guest posts on my old website OnlineRookies.com.
I send a pitch to receive guest posts through Blogger LinkUp a couple of months ago. I got a ton of articles submitted to my site. I got a handful of great pieces including a post from Christina Zila of Text Brokers.
Unfortunately, most of the articles I got were very low quality. There are two main reasons that I didn’t like the content:
- The grammar was very poor
- The article didn’t add anything of value
I don’t expect everyone who submits an article to my site to be a grammar nazi. I try to write with the best grammar that I can, but I wasn’t an English major and understand that everyone makes some grammatical errors from time to time. I also understand that writing for the web is a bit different than writing in print. Most people disregard a lot of what they have read and write in a more conversational tone when posting on a personal blog.
I understand all that, but your content still needs to be readable. I couldn’t know where to start editing some of these posts because I didn’t even know what they were about. I know of SEO firms that outsource writers from Odesk. I don’t know how they expect publishers to accept that kind of garbage.
About half of the articles that I received were clearly not written by a native English speaker. Some of them still were written by people who had great ideas so I was willing to take the time to edit them a bit. However, most of the articles I received (from both native and foreign speakers) didn’t provide any value at all. A lot of the articles that were submitted to me were very generic topics that I had already covered on my site. Here are some of the posts that were submitted to me:
- How to Create an Outstanding Blog
- Best Marketing Tips for 2012 (Apparently they didn’t even read my site’s niche before submitting this)
- SEO Strategies Everyone Must Use on their Website (I probably received about a dozen submissions with similar titles)
- 8 Ways to Promote Your Business Over Facebook
I received a number of similar posts that just had a lot of cliché points. Some posts had blatantly scraped lines from other sites across the Internet (did they think I wouldn’t check Copyscape?).
You need to write high quality content if you expect a blogger to publish something. This is partly the reason why many popular websites such as Problogger, Mashable and Copyblogger are no longer accepting unsolicited submissions. You will need to take the time to write something of higher quality if you expect a reputable website to publish it.