Every blogger needs to write with their audience in mind. This is a big discussion that Anne Lyken-Garner just raised on Onibulsi Bamidele’s new website Writers in Charge. Anne said that there is no point in writing an article that your audience won’t be interested in.
Importance of Finding Your Audience
She is absolutely right. Every blogger needs to know who their ideal audience will be. This can be challenging for any writer, because every audience’s needs are unique. The challenge is two-fold for guest bloggers, because they need to:
- Identify an existing audience
- Find a way to tie the needs of that audience with the theme of their own blog or their client’s product
The more effort you make to understand the needs of your audience the more successful your post will be. How do you do that?
Identifying Readers on the Guest Site
You are probably submitting your guest post to a well-established website. You will want to take some time to learn who the active readers are before writing your guest post. Here are some different ways you can get a read on them.
Ask the Publisher
Any good publisher is going to know who their readers are and what they need. They want to make sure that your guest post will appeal to that audience, so why not ask them for input? I always ask this information and also propose a few topics that I think will fit the blog’s niche. The publisher will usually tell me which post they think will work best for them.
Read the Comments
Most popular blogs receive at least a few comments. I always recommend participating in comments with other bloggers before submitting a guest post. This helps you build a relationship with the publisher and their other readers. You should also read the comments that the other readers have submitted. This helps you understand more about them and what they are looking for.
Check Out their Own Blogs or Social Media Sites
Many readers link to their own blogs or social media profiles in the comments. You can learn more about them by “stalking” a few of them a little bit. You may find a number of other sites to create guest blogging opportunities with in the future or build social networking relationships with in the process.
Check Out Analytics Sites
There are a number of sites that share information on the demographics of the visitors of different websites. Some sites that you can use for free are Alexa.com and Compete.com. You may want to check these sites out to find out more about the site’s visitors.
What Do You Need to Know?
There are a number of questions that you will need to answer when you are sizing up the blog’s readers. Here are some that you will want to keep in mind:
- What country do most of the readers come from?
- What lifestyle preferences do they have?
- What general personality traits do they have?
- How much knowledge or experience do they have in the niche (i.e. are they newbies on the topic or seasoned professionals)?
Of course, every reader is going to be different. You can’t write an article that appeals to every single one of them and encourages them to visit your site. However, you can at least get a general sense of what they are looking for and write your content accordingly.