Photo published with permission by Chuckumentary.
Tommy Walker on Ubounce just created a new post talking about a few of the things that many guest bloggers overlook. There are a number of problems that could top the list, but one of the most common is a call to action.
Why is a Call to Action Important?
Many guest bloggers forget why they are guest blogging in the first place. Too many of them treat it purely as an SEO linkbuilding tactic. There is nothing wrong with using it to boost your SEO, but there are so many other reasons you should be guest blogging.
You should also be trying to get exposure and drive relevant traffic to your site. Creating a guest post on a site that is relevant to your niche can be a great way to find prospective customers for your company or build readership to your blog.
How can you bring traffic to your site? There are actually a variety of ways. The least effective is to simply drop a link in the middle bio. I have seen so many author bios that read something like this:
“This is a guest post from Matt Brown. Matt is a freelance writer who works for domainname.com.”
Does this bio make you feel like clicking the link to this site? Me neither. That is why your guest blog post needs a strong call to action.
What Do You Put in a Call to Action?
Creating a call to action is actually pretty straightforward once you know what to do. You may need to wrap your mind around writing a guest post purely for search engines and remember that actual humans may be reading your post (trust me I have made that mistake before too).
In order to do that, you will need to get in the mind of your readers. Figure out what will inspire them to click your page. Here are a couple of things that you will want to do:
- Make sure the call fits with the theme of the post. One of the most effective ways is to stimulate people’s interest in the content. This softens them up for your call to action. From there you can easily encourage them to visit the site for more information.
- Understand what your audience needs. What are their desires? Their fears? Play off of the factors that drive them to make decisions.
- Make sure your call is polite but still strong. You need to sound assertive and authoritative so that people feel like you have something to offer and seriously want to help. However, you also can’t sound too pushy or they will write you off as another sales pitch.
- Don’t use weird keywords. These can often dilute or even destroy the meaning of your call to action.
There are a number of different ways that you can pull this off. Here is an example of a good call to action:
“Tammy is the founder of Productive Solutions and has used her her asset ROI analysis to help her clients increase productivity by as much as 35%. Companies that are striving to increase productivity can reach Tammy at her her website (link to her website can go here).”
There are a lot of different ways that you can do to incorporate your call to action. You may be surprised by how much more effective a strong call to action is to drawing traffic to your site.