Author Archives: Guestblogadmin

Why Matt Cutts Guest Post Warning Shouldn’t Freak You Out

Matt Cutts recently published a post on the dangers of guest blogging for SEO.

Matt Cutts, the Chief Engineer of Google

Google’s chief engineer made a statement about guest blogging that freaked out the entire blogging and SEO community. Matt Cutts said that “stick a fork in guest blogging – it is dead.” Many people panicked when they heard Cutt’s recent statement. He made some very valid points, but there is no reason to freak out over them. Here are some things that you should take his words with a grain of salt.

His Concern is Spam

Cutt’s headline sounds very hyperbolic. You would think he was saying that guest blogging is  a terrible practice that should never be used. However, when you actually digest the content you see that isn’t what he meant at all. Here are his exact words:

if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company

Cutts then shows a “guest blogging request” email from someone that is very spammy.

I certainly understand where Cutts is coming from here. Guest blogging has been used by a lot of shady SEO linkbuilders. There are companies that hire writers that clearly don’t write good English to write their posts for them. There are even writers that use article spinners to create dozens of versions of a single article and submit it to many different websites. There are also plenty of people that use heavily anchored links or links that aren’t even relevant to the content.

Should spammy guest bloggers stop what they are doing? Absolutely. I am sure Google is going to start hammering them hard in the near future. However, that doesn’t mean that legitimate guest bloggers need to stop what they are doing. Cutts even said that guest blogging used to be a respectable thing before being overtaken by spammers. I agree and disagree with him on this point. The truth is that while there are a lot of crappy spammers out there, there are also plenty of excellent guest bloggers that add real value to the blogosphere.

Cutts Clarified that All Guest Blogging Isn’t Bad

Cutts realized that he freaked a lot of people out when he made his statement. A lot of commentors replied that guest blogging is a still a decent idea. Cutts updated his post to state that guest blogging isn’t bad. He said that the problem was guest blogging for SEO purposes.

There is really nothing wrong with using guest blogging to help improve your SEO presence. There is no reason to avoid guest blogging altogether. The problem is when you start using it purely as a way to build links.

Any spammy linkbuilding strategy should be avoided. However, that doesn’t mean that you need to stop linkbuilding altogether. Every website owner needs to build links to boost their SEO. When done properly, guest blogging is one of the most legitimate linkbuilding techniques.

Google’s Business Depends on Fear of SEO

Matt Cutts and other experts from Google have always been trying to scare people from doing things related to SEO. Cutts has certainly shared some great tips, but he and the rest of the Google Team do go overboard with their warnings. Why would they do that?

There are two reasons that Google wants to scare away SEOs. The first is the one people usually talk about. Google wants to provide the highest quality search results for people. Clever SEOs can make their job a lot harder, because they can sometimes trick Google into ranking companies on the front page when they aren’t the most relevant to a search term.

However, there is another reason that Google wants to bully SEOs.

Most people forget that Google is a business. It’s primary revenue source is advertisements. The company needs to convince companies to buy its ads to stay in business. They wouldn’t be able to stay in business if everyone was ranking in the organic search results for their most desirable keywords. They are pretty good at keeping spammy sites from ranking, but there are always some that slip through the cracks. They need to try to scare people from doing anything related to SEO, but they won’t come right out and say that. Most likely they will try to stop people from using strategies that clearly work.

An Algorithm Probably Can’t Identify a Guest Post

There is another reason that people need to take Google’s words with a grain of salt. It is very unlikely that Google can tell the difference between a guest post or any other article.

Far too many people think that Google is some kind of omniscient god. They think they need to burn goats at the foot of an oracle to atone for their sins if their SEO rankings drop.  Google certainly uses one of the most sophisticated algorithms in the world. However, it is still just an algorithm. The chances that it can tell an algorithm can tell that the content is a guest post are probably not very high, especially if the blogger didn’t use terms like “guest post” or have a “Write for Us” page.

The algorithm is most likely just capable of evaluating the quality of the content (which is very subjective to a computer) and unnatural patterns in it. A low quality guest post that is filled with spammy looking links if probably going to send the same red flag to Google that any other suspicious post would. The issue is that guest posts written by SEO freelancers are probably more likely to have unnatural looking links and keywords in it if the blogger doesn’t edit it beforehand.

Whether you are a publisher or guest blogger, you shouldn’t be scared about publishing a guest post. Your concerns should be the same as any other article:

  • Focus on quality content
  • Make sure the links are to relevant sites
  • Make sure that the anchor text looks natural

As long as you follow these rules you should be fine.

What is the Future of Guest Blogging?

Will Google start making some changes to its algorithm to target guest post spam? Probably. However, those changes will probably affect all kinds of other articles with paid or otherwise unnatural looking links as well, so you shouldn’t expect that avoiding guest blogging is going to help anyways.

I do think that you should be very careful about the way you implement your guest blogging strategy from here on. It is worth repeating that there is nothing wrong with building links. You just need to be careful to make sure that your links don’t look spammy. My takeaway from Matt Cutt’s recent post would be:

If you are using weird looking anchor texts, writing low quality content, publishing on content farms or linking to sites that have nothing to do with your posts then you should definitely stop.

If you are focusing on guest blogging to promote your brand first and worry about SEO last then you should be just fine.

Creative Commons license by planetc1

Review of My Blog Guest Pro

The team that made My Blog Guest PRO possible!

The awesome team that made My Blog Guest PRO possible!

Guest blogging is a rewarding, but sometimes tiresome process. You need to spend time prospecting new sites and forming relationships with new bloggers. There are a number of great communities such as My Blog Guest that make the job easier, but the process can still be very intensive. Fortunately, My Blog Guest has a premium subscription called My Blog Guest Pro that can make guest blogging much easier. Should you buy a premium subscription to the site? Here are some things that you should consider before making your decision.

Benefits of a My Blog Guest Premium Membership

I have had a premium account with My Blog Guest for over two years and have found it to be very helpful. I know a lot of other Internet marketers that have accounts on the site too. It really is a great way to streamline the process. Here are some reasons you may want to look into upgrading your account as well.

Article Gallery

Premium members can post articles in the My Blog Guest article gallery. This is by far the best feature of the premium account.

You can include up to one promotional link in the body or biography of your article. You can wait for other bloggers to make offers on your posts and choose the blogger that you would like to publish. There are a number of benefits to using the article gallery:

  • You will offers from many different publishers that you never looked for before. This means that all you have to do is write an excellent article wait for offers. It beats the heck out of spending hours prospecting new sites that may not even respond to your pitches.
  • Many of the bloggers that make offers on articles on My Blog Guest do not accept guest posts in any other way. Some of them have even tried charging a fee when I submitted articles directly to their site, but they made free offers on the article gallery. This means that you have exclusive access to some excellent niche sites.
  • The moderators are willing to help you promote your articles to other bloggers. It is always great when you have the support of an entire community behind you, especially an excellent one like My Blog Guest.

Publishing to the article gallery is very straightforward. You just have to upload your article to the “Article Content” section and fill out the other fields on the page. You should choose a catchy title and write an original biography.

Other Galleries

The articles gallery became one of the most popular features of My Blog Guest. Ann Smarty and the other site owners have since launched a couple of other great galleries that premium members can take advantage of.

Infographics Gallery

The infographics gallery is a great place to get exposure for visual content that you create. I personally haven’t used it before, but it seems to be a great directory for artists.

Ebook Gallery

My Blog Guest has also created a great gallery to promote ebooks. I have used this gallery to promote my own ebook and have been very satisfied with the results. You can write briefer descriptions of your ebook than an article, which means it is easy to scale the ebook gallery.

It seems like there aren’t as many bloggers that are using the ebook gallery, but I guess that makes sense. The article gallery is used to promote all kinds of different blogs and companies, whereas only a few bloggers create ebooks. However, I found it to be a great resource and I am sure you will as well if you are a digital publisher.

Article Requests

There is also a special section where some sites make specific requests for articles. It is a great part of the site to check out. It is better than the gallery in many ways, because you know what sites to target and what they are looking for. You will have to pay a little extra for this feature (an extra $10 a month) but it is definitely worth the money.

Private Forum

There are a number of great forums on the site, but the best are only available to premium members. There is a forum where you can share the latest guest blogging tips and tricks. There is also a great forum for people to share article ideas (this is particularly valuable for anyone publishing in the gallery). I strongly suggest that anybody that is new to guest blogging consider posting in the article ideas section. Ann Smarty in particular gives awesome advice for people that are still trying to learn what types of content are most likely to get offers.

 

Limits of My Blog Guest

This section is going to be a lot shorter, because frankly I don’t have any real complaints about the My Blog Guest platform. However, there are some limitations that some people will want to be aware of before deciding whether it is right for them.

Limit of One Link

You will only be allowed to use one link in your articles on the gallery. However, some publishers will occasionally tell you in their offer that they allow more than one link. You may also check the guidelines of the sites that make offers to see if they allow more than one link. If they do then you can consider sending them a private message to check before accepting the offer.

Only Natural Anchor Texts

You will only be allowed to use natural looking anchor texts in your guest posts. That means you can’t use something that is grammatically incorrect or geo-targeted  such as “plumber san rafael.” They have also started scrutinizing guest bloggers that constantly link to the same sites with the same anchors.

To be honest, I don’t really think of this as a disadvantage. I think that it is good that Ann Smarty and the other moderators starting cracking down on people that were using quirky anchored links. However, you may have some clients that still insist on using these goofy looking links. You may initially be disappointed that you can’t promote them on My Blog Guest, but you shouldn’t consider it too much of a loss. The truth is that they probably won’t be your client very long anyways when they finally realize that these types of links don’t really work.

Consider Upgrading

You can receive a My Blog Guest Pro account for only $70 a month by visiting this page and upgrading your account. This is definitely worth money if you are going to be placing a number of guest posts each month. You will need to pay an extra $10 if you want to make suggestions to the article requests section. I have just started using the articles requests myself, but think that it is well worth the cost.

Image copyright SEOSmarty

Writing My New Ebook For Aspiring Guest Bloggers

Update:  My ebook is finally live. Thank you for everyone that made it possible. Especially Ann Smarty, Sierra Greenman, Alex Yong and Don Sturgill. You can go here to check it out.

Hello Everyone. You may have noticed that I haven’t published a post on this site for the last couple of weeks. I felt I owed you the opportunity to know why.

I am actually pretty busy creating a new ebook at the moment. All of us have a limited amount of time. I had to choose between compromising my time writing content here and avoiding finishing my new book. I decided that finishing this book is my biggest priority at the moment.

I am going to still try to update this blog as often as I can in the coming weeks. However, you may not see me posting as regularly until this book is finished.

This may seem like a silly decision to make just when my blog is finally starting to gain traffic. I probably should have tried finishing my ebook before I launched it so I could focus all of my efforts on promoting both. Live and learn I guess.

I look forward to finishing this book so that I can share it with all my followers and get back to engaging with everyone on this blog. In the meantime, please let me know if you have any requests on topics that you would like me to cover in this ebook. I look forward to incorporating your ideas into it.

How Do You Use Calls to Action in Guest Posts?

What is Your Call to Action?

What is Your Call to Action?

Photo published with permission by Chuckumentary.

Tommy Walker on Ubounce just created a new post talking about a few of the things that many guest bloggers overlook. There are a number of problems that could top the list, but one of the most common is a call to action.

Why is a Call to Action Important?

Many guest bloggers forget why they are guest blogging in the first place. Too many of them treat it purely as an SEO linkbuilding tactic. There is nothing wrong with using it to boost your SEO, but there are so many other reasons you should be guest blogging.

You should also be trying to get exposure and drive relevant traffic to your site. Creating a guest post on a site that is relevant to your niche can be a great way to find prospective customers for your company or build readership to your blog.

How can you bring traffic to your site? There are actually a variety of ways. The least effective is to simply drop a link in the middle bio. I have seen so many author bios that read something like this:

“This is a guest post from Matt Brown. Matt is a freelance writer who works for domainname.com.”

Does this bio make you feel like clicking the link to this site? Me neither. That is why your guest blog post needs a strong call to action.

What Do You Put in a Call to Action?

Creating a call to action is actually pretty straightforward once you know what to do. You may need to wrap your mind around writing a guest post purely for search engines and remember that actual humans may be reading your post (trust me I have made that mistake before too).

In order to do that, you will need to get in the mind of your readers. Figure out what will inspire them to click your page. Here are a couple of things that you will want to do:

  • Make sure the call fits with the theme of the post. One of the most effective ways is to stimulate people’s interest in the content. This softens them up for your call to action. From there you can easily encourage them to visit the site for more information.
  • Understand what your audience needs. What are their desires? Their fears? Play off of the factors that drive them to make decisions.
  • Make sure your call is polite but still strong. You need to sound assertive and authoritative so that people feel like you have something to offer and seriously want to help. However, you also can’t sound too pushy or they will write you off as another sales pitch.
  • Don’t use weird keywords. These can often dilute or even destroy the meaning of your call to action.

There are a number of different ways that you can pull this off. Here is an example of a good call to action:

Tammy is the founder of Productive Solutions and has used her her asset ROI analysis to help her clients increase productivity by as much as 35%. Companies that are striving to increase productivity can reach Tammy at her her website (link to her website can go here).”

There are a lot of different ways that you can do to incorporate your call to action. You may be surprised by how much more effective a strong call to action is to drawing traffic to your site.

What Do You Want When Choosing Sites to Guest Blog On?

Choose your guest blogging sites carefully.

Choose your guest blogging sites carefully.

Many people aren’t realistic when they set their guest blogging expectations. They seem to think that they can have it all.  They want excellent sites that will publish articles with multiple anchored links. They also want those articles published overnight. Unfortunately, most quality websites don’t allow you free reign to do whatever you like. You will need to decide what your priorities are when you launch your guest blogging guidelines and choose sites accordingly.

What Do You Want from Guest Blogging?

Practically every website has requirements that guest bloggers need to meet. You need to make sure your goals align with the expectations of the sites you hope to guest blog on. Take the time to define what you want from guest blogging before you pursue it. Here are some common things that guest bloggers often look for.

Authority Sites

Almost every guest blogger wants to post on quality websites. They want sites that have good traffic, pagerank or domain authority. This ensures they will receive the exposure and SEO benefit they are looking for.

Non Spammy Sites

Many sites are basically content farms. They are probably on Google’s blacklist and many visitors aren’t very engaged. Most bloggers don’t want to guest post on these sites because -well – frankly they don’t get much out of them.

Free Opportunities

Most bloggers don’t like the idea of paying for a guest post. They may not have the budget to do so. Even if they do have a modest budget they may be afraid of getting in trouble with Google for buying links.

Specific Link Needs

Some guest bloggers are very specific about what types of links they want. Some guest bloggers (or their clients) feel they need two links and require at least one of them to be embedded in the content. Multiple links can help you rank better. Having some contextual, anchored links could arguably do so as well.

However, some sites feel that certain anchored links look very spammy. You may have a harder time getting published if you are too picky. It is best to use high quality, generic links.

Quick Publishing Schedule

You need to know when your post is going to be published. Many guest bloggers have clients that are on a very strict schedule and need to turn guest posts out quickly. You can find a variety of sites that will do this, but they may not be the higher quality sites that you are looking for. Many high quality websites receive dozens of pitches a day and often need to schedule posts weeks in advance.

Outline Your Priorities

You will need to review guest blogging guidelines on different sites before you start pitching them. You may need to reassess what your priorities are when you read their requirements. For example, you may need to have real (nonspammy) websites with a domain authority of 25 or higher. You may find that most of the sites that meet these requirements don’t allow keyword links in the content.

At this point, you would either need to lower your site requirements or be more conservative with your links. I personally would prefer to have a higher quality site with a branded link in the bio over a content farm that allows keywords in the body. Make sure that you are realistic about the types of sites that you can use.

 

Avoiding Keyword Spam in Guest Blogging

guestbloggingimage1Guest blogging has been one of the best ways to boost your presence online. However, some SEO companies are ruining guest blogging by treating it as a very spammy guest blogging tactic. One of the mistakes many SEO companies are making is that they overuse their keywords in their content.

I just read an article that discussed a formula that guest bloggers should follow. This article had some very good points, but I had to disagree with some of those covered in the infographic. The article suggested that people use keywords a lot more than I think is really necessary.

Common “Wisdom” About Using Keywords in Guest Posts

Many companies use guest blogging as a way to boost SEO rankings for themselves or their clients. There is nothing inherently wrong with that. The problem is that some SEOs use an overly aggressive approach. Here are some of the suggestions about keyword usage covered in the Bit Rebels article:

  • Use the keyword in the title
  • Use a keyword density between 4 and 5%
  • Use the keyword in the author bio
  • Use the keywords in headers and subtitles

I am vehemently opposed to taking such a formulaic approach when writing any  type of online content and guest blogging articles are no exception. You should always strive to make your articles look as natural as possible. Following any rigid process could signal to the search engines that you are trying to manipulate your rankings.

My Perspective

I understand the mission that these guest bloggers are trying to achieve. You want to convince the search engines that the content you are writing is relevant to the page you are linking to. However, you may need to try taking a more basic approach. Here are some things that you may want to try instead.

Realize Relevance is More than Keywords

Every guest post should certainly be relevant to the page that you are trying to link to. However, that doesn’t mean that you need to be overly repetitive with the way that you use keywords.

It is more important to make sure that your content is semantically relevant to the keyword. Google, Yahoo! and Bing are all becoming more adapt at understanding relationships between various words and concepts. You will want to think about the keywords you are optimizing for and find other words that help support it.

For example, let’s assume you are optimizing your site for the keyphrase “financial ebooks.” You can make your guest post more relevant for that keyword by talking about stock investing, Forex trading, the Federal Reserve and Wall Street.

Once or Twice is Enough

I have worked with SEOs who think that you need to use a keyword at least once in every paragraph that you write in a guest post. This is very difficult to do. First of all, it looks very spammy to Google. Secondly, most good publishers are probably not going to want to publish something that is clearly stuffed with keywords.

You can probably get away only using your keyword once or twice. It is more important to make sure that the content is highly relevant.

Incorporate Keywords Naturally

Google has almost completely stopped paying attention to keyword density. They are much more interested in seeing how well keywords fit into the content. Find ways to incorporate your keywords into the content in a natural way.

Be Careful With Titles

Using keywords in your title has always been one of the best ways to boost your SEO rankings. If you can find a way to incorporate your keywords into the title of your guest post then you are golden. However, incorporating keywords into your titles in an unnatural way can also look very spammy.

You need to be realistic about how relevant your keyword is to the overall article. If it isn’t the central focus of the article then you probably shouldn’t include it in the title.

You also want to be careful about trying to use the title in every guest post that you write. This can be a sign to Google that you are trying to manipulate your rankings. You also run the risk that you are going to end up having to reuse your content too much and get flagged for duplicate content.

Use Keywords Properly

Your guest posts should be as relevant to your site as possible. Incorporating keywords into your post can help you achieve that, but there is a point where it starts to look spammy. You need to find a careful balance between the two while guest blogging.

Is GroupHigh a Great Tool for Blogger Outreach?

Every guest blogger needs to perfect their outreach strategy. There are a lot of tools out there to help you make it as streamlined as possible. One tool that many people have started taking advantage of is GroupHigh. I have never used this tool before, but it sounds like a very effective way to improve your guest blogging efforts. I plan to look into it more closely in the near future if I have the budget to use it (as I state below the main downside is that it is pretty expensive).

What Are the Benefits of Using GroupHigh?

There are a lot of applications like ScrapeBox to help bloggers source new sites. There are also plenty of sites like Constant-Content to help you find more articles for your guest blogging campaign. However, there aren’t many applications to help you with blogger outreach. GroupHigh is one of the few software applications that I have found that can help you do so.

There are a few different ways that make GroupHigh a great tool for managing your outreach campaign:

  • Prospecting new sites to submit guest posts on
  • Using GroupHigh’s tools to analyze the site and determine if it meets your standards
  • Organizing these sites to determine which ones fit best for different campaigns
  • Creating emails that are catered for each publisher to maximize the chances of a response

The founders of the company have worked with hundreds of different firms and publishers. They know what publishers are looking for and how guest bloggers need to sites they intend to guest post on.

How Are Sites Organized?

GroupHigh sounds like one of the most effective tools for organizing guest blogging opportunities. Here is a quick overview of the process.

Identifying Publishers

GroupHigh makes it very easy to look for new websites. You can search for them by keyword, location or industry. One of the best things about the site is that it helps you find active bloggers who meet your client’s needs. One Internet marketing firm said that his company serves many clients who are looking to work with bloggers who make the top 100 list in their field. He has said that GroupHigh has helped him considerably.

Ranking Sites

I have worked with dozens of different guest blogging clients. I have found that they all use different metrics to organize their websites. GroupHigh makes it easy for you to organize them according to your individual client’s needs. You can rank these sites by pagerank, social media activity, traffic or other relevant statistics.

Is GroupHigh Right for You?

Tanya Lewis of PRWeek did a review of the service last year. Lewis said that there are no major disadvantages to the service. Her overall article was very well written, but I have to starkly disagree with her on this point. The major drawback of GroupHigh is that it is prohibitively expensive for most freelancers. You will need to pay a fee of about $5,000 a year to be a member with GroupHigh. This can be a great tool for premium web marketing agency operating on a high economy of scale. However, freelancers or smaller Internet marketing firms may want to consider more affordable services such as My Blog Guest.

I may try using GroupHigh if I have a high volume of guest post orders for SEO clients. Do you have any direct experience with this product? Please feel free to share your experiences.

Who Are You Guest Blogging For?

Who is your audience?

Who is your audience? Image republished with permission from seegjy0304

Every blogger needs to write with their audience in mind. This is a big discussion that Anne Lyken-Garner just raised on Onibulsi Bamidele’s new website Writers in Charge. Anne said that there is no point in writing an article that your audience won’t be interested in.

Importance of Finding Your Audience

She is absolutely right. Every blogger needs to know who their ideal audience will be. This can be challenging for any writer, because every audience’s needs are unique. The challenge is two-fold for guest bloggers, because they need to:

  • Identify an existing audience
  • Find a way to tie the needs of that audience with the theme of their own blog or their client’s product

The more effort you make to understand the needs of your audience the more successful your post will be. How do you do that?

Identifying Readers on the Guest Site

You are probably submitting your guest post to a well-established website. You will want to take some time to learn who the active readers are before writing your guest post. Here are some different ways you can get a read on them.

Ask the Publisher

Any good publisher is going to know who their readers are and what they need. They want to make sure that your guest post will appeal to that audience, so why not ask them for input? I always ask this information and also propose a few topics that I think will fit the blog’s niche. The publisher will usually tell me which post they think will work best for them.

Read the Comments

Most popular blogs receive at least a few comments. I always recommend participating in comments with other bloggers before submitting a guest post. This helps you build a relationship with the publisher and their other readers. You should also read the comments that the other readers have submitted. This helps you understand more about them and what they are looking for.

Check Out their Own Blogs or Social Media Sites

Many readers link to their own blogs or social media profiles in the comments. You can learn more about them by “stalking” a few of them a little bit. You may find a number of other sites to create guest blogging opportunities with in the future or build social networking relationships with in the process.

Check Out Analytics Sites

There are a number of sites that share information on the demographics of the visitors of different websites. Some sites that you can use for free are Alexa.com and Compete.com. You may want to check these sites out to find out more about the site’s visitors.

What Do You Need to Know?

There are a number of questions that you will need to answer when you are sizing up the blog’s readers. Here are some that you will want to keep in mind:

  • What country do most of the readers come from?
  • What lifestyle preferences do they have?
  • What general personality traits do they have?
  • How much knowledge or experience do they have in the niche (i.e. are they newbies on the topic or seasoned professionals)?

Of course, every reader is going to be different. You can’t write an article that appeals to every single one of them and encourages them to visit your site. However, you can at least get a general sense of what they are looking for and write your content accordingly.

Why Rude Guest Post Inquiries Are Never Read

Deleting rude outreach emails.

Deleting rude outreach emails.

Many bloggers receive dozens of emails from people who want to offer guest posts. Many of them don’t have time to read all of the emails that they receive. They have to filter out any guest posts that are clearly a waste of their time. They won’t believe that you have an awesome guest post if you don’t write a professional outreach email.

I have received a number of email submissions on my site Online Rookies that were so bad I didn’t bother to open them. The people who wrote them were pushy and demanding.

I am not the only person who has had this issue. Melissa Fach of Small Biz Trends recently shared her own experience with this.

Do yourself a favor and make sure that you come across as polite and legitimate. Here are some of the things that you will need to avoid so you don’t offend the publisher.

Setting Your Own Terms

Some guest bloggers try to dictate the terms of the arrangement. This is exceedingly arrogant and won’t get you very far. Here are some of the problems that I picked up on in an excerpt from one of the emails Melissa received:

  • A guest blogger insisted the the post be published within two days.
  • They said that the post would need to have at least three links in it.
  • They used very bossy language such as “I require” and ”needs to be published”

You need to remember what the term guest blogging means. You are a guest. Do not demand the publisher follow your terms. They set the terms and if they aren’t acceptable to you then you will need to publish elsewhere.

Sense of Entitlement

Other bloggers don’t owe you the opportunity to guest post on their site. Don’t let your email pretend otherwise. Here is an excerpt from an email that I received for my other site.

“Hi Kalen, I saw that you didn’t publish the post I sent a couple of days ago. Can you let me know when it will be published ASAP?”

Never tell a blogger that they have to publish your post. They will probably end up in the recycle bin. I still gave the blogger the benefit of the doubt and read her post. It wasn’t very written well and I made that clear to her in my rejection.

Normally I try to be polite when I tell somebody why I didn’t publish their post. I was a bit harsher with her because she was so pushy.

Don’t do that – it’s unbecoming.

Annoying Followups

Many bloggers are very insistent that their content be published within a few days. They don’t seem to understand that many bloggers have to schedule articles weeks in advance. I got a number of followup emails from one guest blogger that got kind of annoying. Here are the emails that he sent:

Dear Sir,

Please see the attachment for the article and an image. Kindly review my article and if you can publish my article as soon as possible, then it will be appreciated.

Okay so far he is being pretty polite.

Hi ,

Sorry to bother you, can you tell me the status of my article which I sent you for review. Waiting for the reply.

Thanking You

Okay it’s only been a couple of days. Relax.

Dear Sir,

Can I know the status of my article. If you cannot publish it then kindly confirm as soon as possible. We cannot hold the article for so many days.

At this point I am a bit annoyed. I had been traveling and didn’t have access to email for a week. Although I understand him trying to confirm whether the post will be published or not I think he got a bit impatient.

There is no need to email me three times in the space of five days. People often get a lot of submissions and often reply to nonessential emails once or twice a week. Sending this many followup emails is a bit of a turnoff.

More Flies With Honey

Many linkbuilders use a formulaic process to do guest blogging. They forget that the person they are emailing on the other end is an actual person. They are not going to be very open to publishing your post if you try to bully them around.

You need to be respectful when you send your outreach email. Remember, the blogger is the one with the power to reject your post!