Many guest bloggers focus exclusively on guest blogging for sites in their own niche. This isn’t necessarily a bad approach to take, but you may miss out on some great opportunities. You may want to consider securing some guest posts on other sites. The trick is making sure that your content is relevant to both sites and gets results for you. Here are some things that you will want to think about.
Benefits of Writing for Other Niches
There are a number of reasons you may want to do a guest post on an unrelated website. Here are some advantages you may want to keep in mind when you secure a guest post:
- The readers on the other site will appreciate a fresh perspective.
- You won’t be competing for a spot with many other bloggers in your niche.
- You can reach a much broader base of potential subscribers and customers.
- You may find that many people in the other niche have an unsatisfied need that you can fill.
- Google likes to see links from a number of different websites.
Writing for other niches can be a great approach to take. You may want to consider brainstorming different ways you can create overlapping content between your site and other sites that you hope to guest post on.
Finding Common Ground with Other Niches
Guest blogging on sites in different niches can be a great idea, but it’s also a bit trickier. You will need to refine your guest blogging strategy when you are posting on websites that revolve around other topics. Here are some things to bear in mind.
Find Common Ground
I once had someone write a guest post for my Internet marketing blog on photoediting software for bloggers. The topic was a good fit for my site, but the guest author wanted to link to a doctor’s website. What are the problems with this practice? I can think of a few:
- You can get off on the wrong foot with the publisher, because it looks like you are using a distracting advertisement to promote your site.
- You will get very poor conversions with readers who read the post.
- You can damage your search engine rankings by creating too many non-relevant links (Google and other search engines may think that you were buying links).
You will want to make sure that the content is going to be relevant to the page that you are linking to.
Think About the Readers
Make sure you understand the demographics of the readers before submitting a guest post. You need to make sure that you are choosing a website with readers that have a need for your services.
Writing a guest post to promote your stress management ebook might be great for a website on entrepreneurship. The niche may be completely different, but the service you are offering would be greatly appreciated by the readers.
On the other hand, you would probably want to try guest posting on a green site to promote your blog about oil futures. The readers probably wouldn’t visit it unless they wanted to send some hate mail your way (assuming the publisher would even let you submit a guest post).
Learn the Niche
The content you write needs to be beneficial to the blog and its readers. This can be tricky if you are writing for a niche that you have never written before. You don’t need to know everything there is to know about the niche and the needs of the readers. However, you do need to make sure that you at least understand some of their needs and the basic communication style. You are an outside expert, but you still need to be able to relate to the readers on their own level.
Examples of Guest Post Ideas that May Work
There many ways to create an article that fits the theme of both sites. Here are some examples of guest posts that I have created on different niches:
- I wrote a guest post on the benefits of using a powerful server for Forex trading. I posted it on a finance site and linked to a cloud computing company’s webpage.
- I wrote a post on financing an auto loan. I submitted it to a finance site and linked to a car dealer’s website.
- I wrote a guest post on tips for writers who are suffering from back problems. It was published on a site for people working from home and linked to a chiropractor’s website.
- I created a guest post on a travel site on reporting crimes when traveling overseas. This blog linked to an educational site about pursuing a criminal justice degree.
You can open up your guest blogging options considerably if you think outside the box a bit. You will probably find a number of content ideas that may fit niches you never thought of before.
Consider Guest Posting on Other Sites
You need to consider all of your options when you are creating guest posts. You may feel most comfortable working with sites that are in your own niche, but you can leverage more opportunities by guest posting on unrelated sites as well. This can be a bit more effort because you will need to understand what they are looking for, but it can be well worth it in the long run.Tweet