Many bloggers receive dozens of emails from people who want to offer guest posts. Many of them don’t have time to read all of the emails that they receive. They have to filter out any guest posts that are clearly a waste of their time. They won’t believe that you have an awesome guest post if you don’t write a professional outreach email.
I have received a number of email submissions on my site Online Rookies that were so bad I didn’t bother to open them. The people who wrote them were pushy and demanding.
I am not the only person who has had this issue. Melissa Fach of Small Biz Trends recently shared her own experience with this.
Do yourself a favor and make sure that you come across as polite and legitimate. Here are some of the things that you will need to avoid so you don’t offend the publisher.
Setting Your Own Terms
Some guest bloggers try to dictate the terms of the arrangement. This is exceedingly arrogant and won’t get you very far. Here are some of the problems that I picked up on in an excerpt from one of the emails Melissa received:
- A guest blogger insisted the the post be published within two days.
- They said that the post would need to have at least three links in it.
- They used very bossy language such as “I require” and ”needs to be published”
You need to remember what the term guest blogging means. You are a guest. Do not demand the publisher follow your terms. They set the terms and if they aren’t acceptable to you then you will need to publish elsewhere.
Sense of Entitlement
Other bloggers don’t owe you the opportunity to guest post on their site. Don’t let your email pretend otherwise. Here is an excerpt from an email that I received for my other site.
“Hi Kalen, I saw that you didn’t publish the post I sent a couple of days ago. Can you let me know when it will be published ASAP?”
Never tell a blogger that they have to publish your post. They will probably end up in the recycle bin. I still gave the blogger the benefit of the doubt and read her post. It wasn’t very written well and I made that clear to her in my rejection.
Normally I try to be polite when I tell somebody why I didn’t publish their post. I was a bit harsher with her because she was so pushy.
Don’t do that – it’s unbecoming.
Many bloggers are very insistent that their content be published within a few days. They don’t seem to understand that many bloggers have to schedule articles weeks in advance. I got a number of followup emails from one guest blogger that got kind of annoying. Here are the emails that he sent:
Please see the attachment for the article and an image. Kindly review my article and if you can publish my article as soon as possible, then it will be appreciated.
Okay so far he is being pretty polite.
Sorry to bother you, can you tell me the status of my article which I sent you for review. Waiting for the reply.
Okay it’s only been a couple of days. Relax.
Can I know the status of my article. If you cannot publish it then kindly confirm as soon as possible. We cannot hold the article for so many days.
At this point I am a bit annoyed. I had been traveling and didn’t have access to email for a week. Although I understand him trying to confirm whether the post will be published or not I think he got a bit impatient.
There is no need to email me three times in the space of five days. People often get a lot of submissions and often reply to nonessential emails once or twice a week. Sending this many followup emails is a bit of a turnoff.
More Flies With Honey
Many linkbuilders use a formulaic process to do guest blogging. They forget that the person they are emailing on the other end is an actual person. They are not going to be very open to publishing your post if you try to bully them around.
You need to be respectful when you send your outreach email. Remember, the blogger is the one with the power to reject your post!Tweet